How to measure Customer Experience? Popular CX metrics and definitions.
Friday, 10 August 2018
Customer Experience can be defined a lot of different ways, but there exist even more ways to measure it. Folks will obviously differ on what are the best Customer Experience measurements to use, with the most common form being NPS (Net Promoter Score). Below I’ll list some of what I believe are the best measurements to assess
- Published in Customer Experience, Posts
What does Customer Experience mean? A practical explanation.
Tuesday, 07 August 2018
I’m sure that readers appreciate the importance of Customer Experience, after all, the term is everywhere. Whether it is AMA articles, Chief Customer Officers and Leadership teams, or relatively new associations, like the Customer Experience Professionals Association, the focus of the Marketing world is on Customer Experience. But for the uninitiated, what does it mean? There are
- Published in Customer Experience, Posts