100 Years of Farming
Tuesday, 11 August 2020
As I understand it, my paternal grandfather was born on a plantation in East Feliciana Parish when it transitioned to sharecropping. He stayed there and farmed that land until his mother died. After her death, and at nearly 40 years old, he began farming his own land in Wilson, Louisiana. He never had over a
- Published in Posts
How to measure Customer Experience? Popular CX metrics and definitions.
Friday, 10 August 2018
Customer Experience can be defined a lot of different ways, but there exist even more ways to measure it. Folks will obviously differ on what are the best Customer Experience measurements to use, with the most common form being NPS (Net Promoter Score). Below I’ll list some of what I believe are the best measurements to assess
- Published in Customer Experience, Posts
What does Customer Experience mean? A practical explanation.
Tuesday, 07 August 2018
I’m sure that readers appreciate the importance of Customer Experience, after all, the term is everywhere. Whether it is AMA articles, Chief Customer Officers and Leadership teams, or relatively new associations, like the Customer Experience Professionals Association, the focus of the Marketing world is on Customer Experience. But for the uninitiated, what does it mean? There are
- Published in Customer Experience, Posts
Intact Inspection & Safety Services Project
Monday, 08 May 2017
When Intact Inspection called to ask about our capabilities, it didn’t take long to know that we’d be a great fit for each other. Intact Inspection, a Houston based construction services company, inspects welds using non-destructive testing and provides safety personnel throughout the Gulf Coast region.
- Published in Business Case, Posts
Small Farmer Agricultural Leadership Institute Marketing Presentation
Monday, 20 March 2017
On Thursday, March 16, 2017, Sherman Dugas, an Exo Group partner, presented at the Louisiana Small Farmer Conference. This conference, held annually, is purposed to help small family farms through business management skills and leadership development.
- Published in Posts
19 Easy Marketing Wins for Construction Companies
Saturday, 18 March 2017
The Ultimate Guide for Construction Company and Home Renovation Marketing Two years ago, after years of watching HGTV, my wife and I got tired of Loving It and decided to List It. Let me rephrase. After years of House Hunting, my wife and I decided to buy a Fixer Upper.
- Published in Market Research, Posts
How to Plan and Design a Restaurant Menu Pt. 2
Sunday, 12 February 2017
This is part two of a blog post explaining some of the recommendations that came from my time performing Market Research on menu design and psychology.
- Published in Market Research, Posts
How to Plan and Design A Restaurant Menu
Saturday, 11 February 2017
Recently I took a project from a California restaurateur looking to research the basics of menu design and psychology. As someone who eats out frequently, I was surprised by some of the results that I found.
- Published in Market Research, Posts
TMO: Building On Our Past to Shape the Future Event Recording
Friday, 30 December 2016
When creating videos, the editor lives with the footage. In this case, the speeches were watched over and over again, with the excess chipped away until only its essence is left. I can recall certain parts of it effortlessly, given the power and eloquence of the comments.