100 Years of Farming

As I understand it, my paternal grandfather was born on a plantation in East Feliciana Parish when it transitioned to sharecropping. He stayed there and farmed that land until his mother died. After her death, and at nearly 40 years old, he began farming his own land in Wilson, Louisiana. He never had over a

Lena Farms

Lena Farms, a part of the Clinton, Louisiana community, creates a ton of products, but my favorites are the hibiscus tea and ghost pepper jelly. Learn more about them and buy some of their products at www.lenafarms.org. Over the years, the Exo Group has provided graphic design and a few promotional videos for Lena Farms.

Net Promoter Score

[av_codeblock wrapper_element=” wrapper_element_attributes=”] [/av_codeblock] [av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_textblock size=’14’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] You’ve been paying attention.  Customers are smarter, so that means you can’t sit still. [/av_textblock] [/av_one_full][av_two_fifth first] [av_icon_box position=’left_content’ boxed=” icon=’ue8c6′ font=’entypo-fontello’ title=’an·a·lyze’ link=” linktarget=” linkelement=”

GenOn Energy

GenOn Energy, later acquired by NRG Energy, is a national power wholesaler located in Houston, Texas. Produced a graphic for an organizational fitness campaign, applied to a t-shirt design that was given to the Engineering group. Created a graphic that was used as part of a team building effort. Won a design competition, provided a branding

customer experience metrics

How to measure Customer Experience? Popular CX metrics and definitions.

Customer Experience can be defined a lot of different ways, but there exist even more ways to measure it. Folks will obviously differ on what are the best Customer Experience measurements to use, with the most common form being NPS (Net Promoter Score). Below I’ll list some of what I believe are the best measurements to assess

marketing customer experience

What does Customer Experience mean? A practical explanation.

I’m sure that readers appreciate the importance of Customer Experience, after all, the term is everywhere. Whether it is AMA articles, Chief Customer Officers and Leadership teams, or relatively new associations, like the Customer Experience Professionals Association, the focus of the Marketing world is on Customer Experience. But for the uninitiated, what does it mean? There are

About

Intact Inspection

Intact Inspection, operating throughout the Gulf Coast region, provides Inspection, Non-Destructive Testing (NDT) and Safety services. Learn more about the company at www.safetyndt.com. The Exo Group provided branding, website design and a promotional video for Intact Inspection. Beyond that, while partnering with Intact, we’ve also performed document design and market research.

Joe Black Barbershop

Joe Black Barbershop, located in Pearland, Texas, operates as a full-service barbershop. In addition to haircuts, they also provide manicures and pedicures. Designed and implemented a WordPress site, writing the copy and creating customized graphics. As part of the project, we customized the logo and alternates, helping to personalize and create a distinct graphic identity. Created a

Henri Bendel

Henri Bendel, established in 1895, is an American upscale women’s specialty store based in New York City that sells the Henri Bendel brand of handbags, jewelry, luxury fashion accessories, home fragrances, and gifts. Location shoot for the Henri Bendel Houston Style Guide by the Morning Cup of Style.